Override – A Billboard Project
City of Chicago’s Department of Cultural Affairs and Special Events (DCASE)
It’s not an illusion. Time is moving more quickly. Placing artwork within this public context and the broader presentation of billboard advertising, OVERRIDE takes its name from industry terminology referring to the continuation of an outdoor advertising program beyond a contracted period. Fully integrated into the language of advertising and local familiar signage, each of the works included within the OVERRIDE program present the opportunity for artists to intercept and push the boundaries of how visual culture is disseminated in our increasingly image-based environment.